Does Stripping Gender From Toys Really Make Sense? – NYTimes.com

Does Stripping Gender From Toys Really Make Sense? – NYTimes.com.

This article about an upcoming LEGO campaign targeting girls with gendered building blocks… is capitalism the root cause here– is there something other than a profit motive at play when a company with as much clout and brand strength as LEGO makes this sort of move.  Star Wars and Hairy Potter branded building block sets are one thing, but this…?