I guess I’ve just noticed that this is a thing. But it’s a pretty cool thing. I suppose it’s not really a new genre so much as a re-branding/re-packaging of the independent documentary short. But the ones of these that I’ve seen are really well done and tell interesting stories. Despite the fact that nytimes.com is blatantly using these videos as a vehicle for advertising (yeah, so what else is new?), this has quickly become my favorite section of the online news.